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Will the Gillette “we believe” ad will make any difference in the age of #metoo movement?

screenshot from Gillette on Youtube We Believe: The Best Men Can Be | Gillette (Short Film)

Recently, Gillette’s launched “We Believe” ad — a one minute and 48-second spot and posted it in the social media accounts this week. According to media reports, the new addresses serious issues like toxic masculinity, sexual harassment, and #metoo. Gillette played its famous tagline and asks: “Is this the best a man can get?”

Some media analysts believe that Gillette new ad will help to spark a new debate about sexual harassment. They believe that this ad has an ability to shape the behavior of a young audience with its powerful tagline. Whereas, others believe that this ad will not make any difference, as it is a commercial advertisement, disguised as a public service message.

This scenario instigated a debate across social media regarding whether Gillette new Toxic Masculinity ad will make any difference in the age of #metoo movement?

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Written by Darren Silverman