Recently, a video by Brooke Amelia Peterson went viral on YouTube. The video was a walk-through of the new iPhone X. The iPhone X is not scheduled to be released till November 3. The phone Peterson was filming belonged to her father, Ken Bauer, an engineer who worked for Apple, and the video was taken at an Apple campus in its cafeteria. Apple asked Peterson to take the video down and she immediately did so, but it was all over the internet. As a result of the video, Apple fired her father for violating its rule against filming at their campus. The question is: Should Apple have fired Ken Bauer?
People who feel he should have been fired argue that he violated a long-standing rule and should be held accountable. They feel that, even if he did not know he was breaking the rule, he still needs to face the consequences. They also feel that he should have just known better and not have been so careless with Apple’s confidential equipment. Finally, Apple has a right to protect its intellectual property any way they see fit and, if that means firing a careless employee, so be it.
Those who feel Bauer should not have been fired feel that Apple overreacted in firing him. They feel that a suspension would have been plenty of punishment to him for a first offense. Also, he was unaware that he was violating the rule and it was Apple’s responsibility to be more clear on company policies. Finally, even though he was in the video and handed his daughter the phone, it was his daughter who posted the video online and he should not be punished for her actions.
Many times, when you work for a company, you sign nondisclosure agreements. Companies want to protect their soon to be released products so they can unveil them in a way that will generate the most interest. Apple is no different when it comes to the iPhone X. Did they go too far in firing Ken Bauer for letting his daughter film the iPhone X? That is for Apple and their consumers to decide.
Brooke Amelia Peterson explained what happened to cause her father to be fired:
Was Apple right in firing Ken Bauer for letting his daughter film the iPhone X and post it online? Did Apple follow company policy in its actions? Or, did Apple overreact and fire someone when a suspension would have sufficed?
Ken Bauer should have been fired
Those who feel Apple should have fired him say that not knowing a rule is no excuse and he deserved to be fired. They feel that Apple has the right to protect their intellectual property any way they see fit.
How is it unfair? Rules are rules after all. If you overlook them, there are consequences. Break a rule and expect leniency? Thats unfair.
— Ibrahim Ezzy (@3zzy) October 28, 2017
Companies should expect workers to be competent and smart enough not to break really simple, obvious rules.
— digby bare (@digbybare) October 29, 2017
If I were still an Apple employee, I’d be cool with that. He & she ruined the surprise in exchange for fame.
— [renaud lienhart]; (@layoutSubviews) October 28, 2017
Ken Bauer should not have been fired
People who feel Bauer should not have been fired say that Apple overreacted by firing him. They feel that his daughter posted the video and he should not be held accountable for her actions.
Any company should stand behind its employees instead of discarding them on the first mistake as if they are nothing. People aren’t robots.
— Asem H. (@UMAD) October 29, 2017
What happen Brooke Amelia Peterson & her father is completely messed up.
Apple should hire the father back with a warning.
— Saeed Khan (@KhanSa33d) October 29, 2017
That’s a bit harsh, considering it’s been made available to pre-order. Fine give the bloke a proper telling off and perhaps put him on probation, but to fire him for something which was entirely innocent is a bit extreme of @Apple
— Mikee (@M1K33EE) October 28, 2017
no i agree with that. i just think like…you could suspend him for a few weeks or something. seems ruthless since phone is out this week
— Charlie Warzel (@cwarzel) October 29, 2017
Do you think Ken Bauer should have been fired from Apple?