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Nonstop ads and robocalls. Do Media Giants fuel controversy to increase their political ad revenue?

Screenshot from FRANCE 24 English on Youtube 2018 Midterms most expensive in US history
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Recently, Reuters published a report on the costliest election in US history. The authors claimed the Republicans and Democrats are using the money to fuel non-stop advertising on TV, radio, social media, yard signs, automated robocalls to cell phones, and landlines, bumper stickers, and a deluge of pamphlets stuffed into mailboxes.

Some media analysts believe that the media Giants are fueling controversies to maximize their political ad revenue. They believe that the media giants are showing close races in many of the important constituencies, just to maximize their political ad revenue. Whereas, others negate this notion and argue that candidates are using every medium of communication to maximize their outreach.

This scenario instigated a debate across social media regarding whether the Media Giants fuel controversy to increase their political ad revenue?

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